Brand for Cheltenham Summit

In 2009 we were engaged by Mark Coote, prospective parliamentary candidate for Cheltenham, to facilitate a mini-summit focused on Cheltenham’s brand.  Earlier in the year, Tobias Ellwood – then the Shadow Minister for Tourism – had commented on the inconsistency of Cheltenham’s brand and identity.  We invited many of the great and the good of Cheltenham to attend an event to address this issue.  Incredibly we steamed through a full-on branding session throughout the day with group workshops, enquiry sessions and activities.  The results were very interesting and were fed back to Cheltenham Council’s Tourism and Marketing Strategy Committee who will be addressing this issue.